Our Approach

At Ferncreek Capital, commitment, honesty, and truth are at the heart of everything we do. Our primary goal is to help guide founders and owners through the complex process of selling their business with integrity and transparency.
We have first-hand experience on the seller side and understand the unique challenges and concerns that business owners face when contemplating a sale. That's why we take a hands-on approach to working with owners to help them pursue their strategic priorities while keeping focused on day-to-day operations.
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Selling a business is a complex and emotional process that can be overwhelming for business owners who have invested significant time and effort into building their company. At Ferncreek, we understand the importance of addressing this side of the transition and providing support to business owners every step of the way.

Our Transparent Approach

​A simple and transparent plan includes:

Serious Processes

​We seek to engage with serious and committed business owners who would consider a transition or are actively considering a partner.

Create Opportunity​

​We seek to create opportunities for second-tier management with growth and possible ownership opportu.

True Value

We seek to only partner with profitable and growing businesses where we can truly add value.

Culture​

Before committing to a close, we make sure there is a positive and productive environment of growth and opportunity. We greatly value the cultural fit of the company along side our investment team.

Soft Touch Approach​

​Utilize a “Soft Touch Approach” – We focus on running the business as usual, while slowly adding the resources and processes on the back end to help grow the business long term.

Fair Deal​

​Our fair deal structuring utilizes our triple win approach and fair capital structures. We strive to present fair and realistic valuations for each opportunity. An oportunity that benefits, the Business ( with its clients and employees) the sellers (you)  and the investors (Fern Creek)